Theo Croker

Community, craftsmanship and culture lie at the heart of Nicholas Daley’s work. Having graduated from Central Saint Martins in 2013, the London-based designer launched his eponymous brand in 2015. Embedded in his lineage, his practice intertwines personal narrative with wider black British and diasporic themes, incorporating tradition, authenticity,
and diversity.
Clothing deeply rooted in both present and past, Daley reconsiders meaningful subcultural movements through his contemporary menswear wardrobe. Incorporating bespoke textiles and complex finishes into every collection, the label partners with a range of artisan makers in the UK and beyond to infuse garments with nuance and depth, expanding its sustainable systems through ethical sourcing and innovative repurposing.